If you want to get more eyes on your business, you shouldn’t assume it’s as simple as signing up to work with a marketing agency. Sometimes, you need to be a bit more active and innovative in your approach. Here are some great ideas to get more attention for your business.
Cross-promotion with another business
Most business owners may never think about actually working with another business in order to bring more attention to themselves. And I’m not talking about a marketing company – this is a reference to businesses with whom you share customers. Let’s say your business bakes and sells cakes. There are going to be a bunch of businesses with whom you share customers. Any businesses providing services relating to weddings, for example. Reach out to them and consider talking about cross-promotion ideas that could benefit both of you.
Corporate events – also known as trade shows (although that doesn’t encompass the breadth of events you can take part in) are great for bringing attention to your business. Consider booking a booth at a trade show and researching the ways in which you can stand out from the plethora of other businesses at the show. You could also consider hosting your own event. As long as you’ve got the right occasion, a good venue, and strong event marketing, it could really bring a lot of customers and potential partners in.
So let’s say you sell products directly to customers, either as an e-commerce business or in a brick-and-mortar store. One thing that people often forget about in this field is the fact that a large portion of customers of these sorts of businesses didn’t hear about them through traditional marketing – they simply stumbled upon them one day. So the more presence you have in busy areas, the more likely it is you’ll get more customers. Pop-up shops are a great way to improve and expand your reach without having to go all-out with an expensive, long-term store lease.
Maybe you’re an expert in your field and have a lot of advice to offer to other entrepreneurs in your field. Seminars could be a great way of bringing more attention to your business. Not only are you sharing your own wisdom to people who will then become aware of your brand, but potential customers may still hear about you through the news of your seminar. The fact that you’re hosting a seminar will also give you an air of expertise that can help convert the curious into customers. You could consider writing an e-book if you’re a bit shy when it comes to public speaking!
Word-of-mouth and social proof are two of the most effective elements of any marketing campaign. And if you want to give these a boost, you need to have awesome reviews for your product or service. Unfortunately, a lot of small businesses don’t make a concentrated effort towards getting great reviews. It’s not simply about providing a great service, though that is the most important thing. The fact is that people tend to need a little prodding, or even an incentive, to write a good review of you. Don’t neglect this essential business area!