Despite the fact that millions and millions of people shop online on a daily basis, people are still skeptical about using the Internet to purchase goods and services. They are well aware of the fact that there are scams online, as well as fake businesses that are posing as genuine sellers. Therefore, it is important to distinguish your business from the crowd, showing yourself as a firm that can be trusted. But, how do you do this? Read on for some top tips.
1. Feature security badges on your website
This is one of the easiest and most effective ways to show your company as one to be trusted. We have all become associated with the various security badges that are used on the web to show that a site has the necessary security measures in place.
2. Switch to https
If you type in a URL, you will notice that it will either be http:// or https://. If you compare the two, you will notice that the main difference is the fact that https:// comes with a locked security symbol next to it. This is another direct reference to the fact that your website is a secure and safe one.
3. Include various contact options
Making your business easy to contact is imperative if you want to show that you are a reputable firm. A lot of people worry about handing over their money to a business that is impossible to get in touch with once they have taken the cash. This is why you need to include your phone number, email address, and an online contact form, combined with information about your opening hours.
4. Get a physical mailing address
Another way to make your business appear much more professional is to get a physical mailing address. You do not need to rent an office space to ensure that this is the case. There are plenty of companies offering physical address PO box and mail forwarding services. This enables you to attach a physical address to your company while having the convenience of your mail being emailed to you.
5. Invest in a professional website
The design of your website makes a massive difference. If it looks amateurish, then people are going to assume that this represents your business as a whole. It certainly pays to invest in a site that is expertly designed, easy to use, and quick to load.
6. Perfect your SEO strategy
Last but not least, you should make sure you invest some time and resources into search engine optimisation. Think about: are you more likely to trust a website that features at the top of Google or one that is languishing at the bottom of page three? In fact, it is unlikely that you will even get as far as page three in any case!
If you follow the tips that have been mentioned above, you are guaranteed to evoke more trust on your website. From featuring a physical mailing address to a professional design, there are many different ways you can show your business as a reputable and trustworthy one.